
Bridgestone
Social Media Management
Content Creation & Social Strategy
As a Social Media Manager for Bridgestone, I elevated the brand's online presence by building out tailored strategies for Facebook, Instagram, TikTok, Threads, X, YouTube, and LinkedIn.
Each platform required a unique approach, and I developed content that resonated with diverse audiences, from tech-savvy professionals to sports enthusiasts.
I took pride in engaging directly with the Bridgestone community, fostering conversations that showcased the brand’s commitment to innovation and performance.
By combining creative storytelling with data-driven insights, I crafted content that not only captured attention but also aligned with Bridgestone’s core values, driving meaningful engagement and measurable results.
Data Points
I spearheaded strategies that drove a 37% increase in follower growth across all major social platforms, including Facebook, Instagram, TikTok, Threads, YouTube, and LinkedIn. This growth was achieved through a combination of:
Targeted Content Campaigns: Leveraging platform-specific trends to create compelling and engaging content.
Audience Analytics: Using advanced insights tools (Sprinklr, Meta) to identify and cater to audience preferences.
Consistent Brand Messaging: Ensuring all content resonated with the brand’s voice and values.
During my management period, the accounts reached a staggering 186.28 million users, a 65% increase, across platforms, with a 20% reach rate. This was facilitated by:
Optimized Posting Schedules: Leveraging data to post when engagement and visibility were at their peak.
Collaborative Campaigns: Partnering with influencers and brands to extend organic and paid reach.
Enhanced Visuals: Implementing visually captivating content that encouraged shares and saved posts.
The content strategy delivered 209.85K interactions, a testament to its resonance with the audience. Highlights included:
High-Impact Creative: Designing campaigns that sparked conversations and encouraged user participation.
Engagement-Driven Content: Posting relatable, shareable, and save-worthy materials.
Community Building: Actively responding to comments, fostering user loyalty, and creating a sense of community.
37% increase in follower growth
186.28M Users Reached
209.85K Interactions Earned